TL;DR. Mercadito de los Andes, a Bogotá-based marketplace for Colombian cocoa, produce, and gift bundles, migrated from three separate WooCommerce sites to a single Ordiko account with three storefronts. In 90 days they reduced platform costs 88%, improved LCP 62%, and grew organic traffic 4x.
Background
Mercadito de los Andes was founded in 2019 by Diana Restrepo to connect Andean smallholder cocoa farmers and produce growers with urban Colombian customers. By 2025 the business operated three distinct storefronts:
cocoa.mercadito-de-los-andes.example.com— single-origin chocolate bars and cocoa powder.frescos.mercadito-de-los-andes.example.com— weekly fresh produce subscription boxes.regalos.mercadito-de-los-andes.example.com— curated gift bundles combining both.
Each ran on its own WooCommerce install on Kinsta managed hosting, with separate Yoast Premium licenses, separate WooCommerce Subscriptions licenses, separate Wordfence security, and a part-time WordPress developer billing 6–10 hours per month per site.
The challenge
By early 2026 the operation hit four hard walls:
- TCO: Three Kinsta plans ($90/mo each) + plugin licenses ($120/mo combined) + dev retainer ($600/mo) + Cloudflare Pro ($20/mo) = ~$420/mo before fees.
- Performance: LCP on the cocoa site averaged 3.4s on mobile due to plugin sprawl. INP routinely exceeded 400ms on filter clicks.