TL;DR. Oslo Running Co., a Norwegian premium running gear brand, lost 92% of their Google rich-result eligibility when Google enforced 2026 Product schema requirements. Migrating from Shopify to Ordiko restored eligibility on 100% of PDPs within days. Five weeks later organic CTR was up 28% and monthly organic sessions up 43%.
Background
Oslo Running Co. was founded in 2018 by Magnus Eriksen and Hilde Sørensen to outfit Norwegian distance runners for Nordic conditions — base layers, technical jackets, trail shoes, hydration packs. The brand grew to NOK 28M annual revenue by 2024 with strong DTC sales in Norway and a growing customer base in Sweden, Denmark, and Finland.
Their stack from 2018 to 2026:
- Shopify (standard plan, then Shopify plan as they grew).
- Shop Pay for checkout.
- Klaviyo for email.
- A third-party schema app for Product structured data.
A single Shopify storefront served Norwegian and Swedish customers via subdomain (sv.) and currency-switching app — not true multi-store but functional.
The challenge
January 2026 brought the moment Magnus had been watching for: Google began enforcing the hasMerchantReturnPolicy requirement for Product rich-result eligibility. The third-party schema app on Shopify hadn't shipped the 2026 fields. Within 14 days:
- 92% of PDPs lost rich snippet eligibility.
- Star ratings, prices, and availability disappeared from SERP listings.
- CTR on top-converting keywords dropped from 2.1% to 1.5%.
- Sessions dropped 18% month-over-month before bottoming out.