TL;DR. Settings → SEO has six sub-pages. Configure store identity, return policy, shipping policies, robots/AI crawler, sitemap, and IndexNow. Most defaults are good; just confirm and customize where needed.
Store identity
Settings → SEO → Store identity:
- Store name (displayed in OG cards and title suffixes).
- Default meta description (used when entity-specific descriptions are missing).
- Default Open Graph image (used when entity-specific OG images are missing).
- Twitter card type (
summary_large_imagerecommended). - Organization schema fields (founding date, social profiles for
sameAs).
These power JSON-LD Organization schema emitted on every page.
2026 Product schema
Settings → SEO → Return Policy:
applicableCountry: countries the policy applies to (use ISO 3166-1 codes).returnPolicyCountry: where returns are shipped to.returnPolicyCategory:MerchantReturnFiniteReturnWindow(most common), , , or .