FAQ schema (FAQPage in schema.org) is structured data for question-and-answer content, signaling that a page contains a list of questions and answers eligible for FAQ rich snippets and AI citation.
Structure:
{
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does shipping take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Standard shipping arrives in 3–5 business days for US orders. International orders take 7–14 business days."
}
},
{
"@type": "Question",
"name": "What is your return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We accept returns within 30 days of delivery for unused items in original packaging. Return shipping is free for US orders."
}
}
]
}Google restricted FAQ rich-snippet eligibility in 2023 — they now display primarily for "well-known authoritative government and health websites." For ecommerce, the FAQ rich-snippet rarely appears, but FAQ schema remains valuable for AI citation: AI engines parse the question-and-answer pairs directly and surface them in answer interfaces.