SERP (Search Engine Results Page) is the page of results a search engine returns for a given query, including organic blue links, rich snippets, paid ads, AI Overviews, and special features like Featured Snippets, Knowledge Panels, and image carousels.
In 2026, a typical Google SERP for a commercial query might contain (top to bottom):
- AI Overview (Google's generative summary, 0–4 cited sources).
- Paid Shopping ads (Shopping carousel).
- Paid text ads.
- People Also Ask box.
- Organic blue links (with potential rich snippets — stars, prices).
- Image pack.
- More organic blue links.
- Related searches.
The trend in 2024–2026 has been increased SERP complexity and decreased click-through to traditional organic results. Stores that win in 2026 optimize for multiple SERP surfaces simultaneously: classic organic, rich snippets, Featured Snippets, AI Overview citations, and shopping placements.